Broadpath, Inc.

Careers

“People who stand at the intersection of humanities and science…
are the people who can change the world.”

Edwin Land

 

Public relations. Writers. Digital communications professionals.

We work for the best so we want the best.

 

Click below to see what else we expect.
  • Associate Account Executive

    Deliver measurable media and social media results that advance your clients’ businesses.

    • No less than 2 PR internships and up to 2 years of PR firm experience
    • Experience with media research and targeting
    • Successful track record of securing media coverage through phone and email media pitching
    • Practiced writer of press releases, articles, blog posts, pitches and other content
    • Skilled in social media opportunity targeting and social community placements
    • Understanding of how communications programs feed lead generation and sales processes
    • Familiar with program measurement and reporting
    • Passionate interest in clients’ businesses and industries

    Submit Resume

  • Account Executive

    Successfully manage the day-to-day execution of PR program activities while personally contributing program deliverables and outcomes.

    • 2 to 4 years of PR experience (no less than 2 years spent working at a PR firm)
    • All the skills and capabilities expected from an Associate Account Executive
    • Foundational understanding of marketing, sales and business theory
    • Practiced at strategic media research and targeting for technology companies
    • Proven ability to secure coverage through phone and email media pitching to writers and bloggers covering technology topics
    • Skilled writer of press releases, blog posts and compelling pitches with no less than two years writing on technology or innovation
    • Previous tactical management of social media opportunity targeting and social community engagement
    • Previous tactical management of content marketing and search marketing activities
    • Understanding the role played by industry analysts in the technology sector
    • Successful day-to-day management of the people and processes required to deliver measureable PR results for a client
    • Track-record of maintaining client reporting and responsive information flow as it relates to day-to-day activities on the account
    •  Ability to set aggressive coverage objectives and motivate a team to achieve those goals
    • Experience with event marketing such as industry conferences/shows, securing speaking engagements, sponsored events and webinars
    • Capable of managing weekly assessment of budget utilization and monthly review of team billing
    • Experience contributing to the development of strategic communications plans
    • Passionate interest in your clients’ businesses and industries and the short- and long-term trends impacting them

    Submit Resume

  • Senior Account Executive

    Manage the strategic aspects of one to two accounts and closely oversee day-to-day program execution while personally contributing program deliverables and outcomes.

    • 4 to 7 years of PR experience (no less than 4 spent working with technology clients at a PR firm)
    • All the skills and capabilities expected from an Account Executive
    • Advanced understanding of marketing, sales and business theory
    • Insightful targeting of media, bloggers and analysts fueled by personal relationships and history with those that cover technology topics
    • Proven ability and enthusiasm to personally secure coverage with writers and bloggers writing for top tier business, industry and/or consumer publications dealing with technology topics
    • Expert writer of press releases, articles, case studies, blog posts and compelling pitches with no less than four years writing on technology and/or innovation topics
    • Ability to recognize great writing for technology audiences and elicit that through careful management and editing of senior technology writers and specialized freelance writers
    • Driver of strategic and tactical enhancements of social media and social community engagement
    • Driver of strategic and tactical enhancements of content marketing and search marketing activities
    • Experience managing industry analyst relations
    •  Proven successful management of the people and processes required to deliver measureable PR results for a client
    • Serve as mentor, coach and teacher to day-to-day account manager and less experienced members of your teams
    • Effectively motivate team members of various ages and experience levels including senior team members, PR veterans and firm leadership
    • Identify team deficiencies early and recommend remediation or changes in team personnel as required
    • Ability to serve as a valued strategic advisor to your client contacts
    • Proclivity to set aggressive objectives across all aspects of the program and ability to motivate your team to achieve those goals
    • Experience managing event marketing such as industry conferences/shows, securing speaking engagements, sponsored events and webinars
    • Background in measurement of the program against objectives as prescribed in the strategic communications plan and in support of lead generation and sales objectives
    • Ability to modify communications programs to achieve lead generation and sales objectives
    • Experience integrating PR programs with other marketing and sales functions be they internal to the client or outsourced
    •  Ability to lead the development of strategic communications plans and budgets for your clients
    • Penchant for ensuring that programs are delivering on the optimal return on each dollar spent by your client — marshalling the team and your supervisors when program adjustment must be considered
    • Passionate interest in your clients’ businesses and industries and the short- and long-term trends impacting them

    Submit Resume

  • Account Supervisor

    Responsible for the success of two to four accounts and for overseeing day-to-day program execution while personally contributing program deliverables and outcomes.

    • 7 to 15 years of PR experience (no less than 6 spent working with technology clients at a PR firm)
    • Ability and readiness to successfully expand responsibilities of a Senior Account Executive across multiple accounts
    •  Capable of serving as valued strategic advisor to your client contacts and senior executives at client companies
    • Qualified to be a contributing member of the firm’s Senior Executive Team
    • Passionate interest in your clients’ businesses and industries and the short- and long-term trends impacting them

    Submit Resume

  • Content Writer

    Create content for BtoB technology companies including papers, articles, case studies, blog posts and LinkedIn posts. 

    • Editorial-style, long-form writing
    • Contribute as a member of multi-disciplinary account teams (PR, content marketing, lead generation, social marketing, event marketing)
    • Expertly and efficiently interview technical subject matter experts drawing out benefits and differentiators
    • Translate technical attributes/capabilities into business benefits
    • Artfully integrate marketing objectives and messaging into editorial content
    • Short learning curve for new types of enterprise technology
    • Business acumen and understanding of technology market dynamics
    • Interested in staying informed about technology and software trends and topics
    • Strong editing skills
    • Ability and willingness to coach less experienced writers
    • Appreciation for the role that excellent content plays in powering marketing programs and driving sales
    • Must love tech


    Likely background

    • Long-form editorial-style PR writing
    • Journalism
    • Content marketing
    • BtoB technology/enterprise software marketing


    Work Environment

    • Collegial team of experienced technology marketers
    • Leading, respected and active member of the region’s technology ecosystem
    • Generally calm and studious office environment with bursts of hilarity, indignation and celebration
    • Close working relationships with client teams guided by sincere dedication to their growth and success
    • Regular participation at technology community events in the region
    • Occasional travel for client engagements and conferences/industry events
    • Conveniently situated at the confluence of I-95, Route 1 and the Pennsylvania Turnpike, the office is a short drive from towns along the PA or NJ Turnpike as well as Philadelphia and Princeton.  It is also adjacent to SEPTA’s Neshaminy Falls Station on the West Trenton Line.

    Submit Resume

Still learning?

  • Apply for the Broadpath Internship Program.

    Learn from and contribute to a world-class team of technology PR and communications professionals.

    • College junior, senior and/or recent graduate with no less than one internship at a PR firm or equivalent
    • Degree or pursuit of degree in communications, public relations, marketing, journalism, English, business, science, or business & science/business & technology
    • Understand media social mediums
    • Experience with phone and email media pitching, telemarketing or direct marketing
    • Practice drafting press releases, articles, blog posts, media pitches (in class or during internship)
    • Skilled in social media
    • Passionate interest in learning about your clients’ businesses and industries

    Submit Resume

 

Send your resume to Broadpath.