Broadpath is a strategic communications firm providing a full complement of public relations and content marketing services to technology companies and high-innovation clients.
We believe that smart, well-executed communications programs create market position and drive business growth. This is particularly true in the complex technology sectors where our clients compete.
Confronted with a transformed publishing industry and the maturation of social and content marketing, technology companies need a specialized PR partner more than ever – a firm totally focused on delivering this crucial component of today’s marketing programs.
As a partner to our clients, we take the contribution we make very seriously. Every day, we dedicate our careers, our knowledge and our enthusiasm to what our clients are working to accomplish… and we delight in their success.
President and CEO
Gretchen Roede founded Broadpath, Inc. in September of 2013 to offer a full component of strategic public relations and content marketing services to technology and high-innovation companies.
Prior to starting Broadpath, Gretchen led Garfield Group Public Relations, a technology PR firm, and was a key player in the technology PR practice at Tierney Communications.
Experienced working with large technology companies such as IBM, Deloitte Consulting, Motorola and Comcast, creating perceptual leadership for a niche category player or moving an innovative start-up to relevance has also energized her throughout her career.
Gretchen is particularly appreciated for her ability to uncover untapped opportunities in a market and position her clients to capitalize on them.
Ms. Roede attended Washington University in St. Louis where she studied Economics and Environmental Science. She presently resides in Pennsylvania where she serves on regional committees supporting technology and entrepreneurship. Gretchen also serves as a director for the Pennsylvania Academy of Fine Arts.