Full Service Public Relations Firm Addresses the Particular Demands of Technology Companies
PHILADELPHIA, September 4, 2013 – It was announced today that public relations veteran, Gretchen Roede, has launched Broadpath, Inc. The new strategic communications firm will provide a full complement of public relations and social media services to technology companies and high-innovation clients.
Well-respected throughout the Philadelphia technology community and beyond, Gretchen has been delivering successful public relations programs for technology companies since the early 1990s.
“Good communications drives market position and business growth. That is no more true than in the noisy, fast-paced environments where technology companies must compete,” explained Roede. “Confronted with the transformation of the publishing industry and maturation of social and content marketing, technology companies need a specialized PR partner more than ever.”
Broadpath service offerings include: communications strategy; positioning and messaging development; media and analyst relations; content creation and content marketing; and social media marketing.
Prior to starting Broadpath, Gretchen led Garfield Group Public Relations, a technology PR firm, and was a key player in the technology PR practice at Tierney Communications. Experienced in executing PR programs for large technology companies, creating perceptual leadership for a niche category player or moving an innovative start-up to relevance in its space has fueled much of her work and will be a priority for Broadpath.
The firm is conveniently located just outside Philadelphia in Trevose, PA at the confluence of Interstate 95, Route 1 and the Pennsylvania Turnpike.
Broadpath is a strategic communications firm providing comprehensive public relations and social marketing services. The firm is designed to serve the particular demands of technology companies that lead or are looking to lead their industries. Broadpath delivers unexpected business insights and communications strategies combined with the talent, experience and dedication needed to engage markets and advance the market position of its clients.