DMi Partners Selected by Avalon Flooring as New Agency of Record

PHILADELPHIA, April 9, 2020 — DMi Partners, a Philadelphia-based full-service digital marketing and customer acquisition agency, announced today it has been named agency of record by Avalon Flooring. DMi Partners will execute a strategic campaign for Avalon Flooring that focuses on creative work – including new digital and email advertisements – for special promotional events and sales.

Avalon Flooring will look to DMi Partners to take responsibility of all creative and development needs. This will range from sale collateral, website updates and enhancements, display and social advertisements, print material and more. The Philadelphia digital marketing agency will also upgrade Avalon Flooring’s website, both on the front and back end, as well as making an array of improvements within the evolving brand.

“We were looking for an established, reputable partner with big agency talent and DMi was the perfect match,” said Meaghan Karn, Director of Marketing at Avalon Flooring. “Having previously worked with agencies in New York, we came to the understanding that talent and experience is enhanced by close collaboration and wanted to find a fit for our needs in the Delaware Valley to continue our trajectory of growth and success.”

Founded in 1958 in Avalon, New Jersey, Avalon Flooring has become an industry leader in home wood flooring, area rugs, tiles, and window treatments. Now headquartered out of Cherry Hill, NJ, the 100% employee-owned company has 15 showrooms across Pennsylvania, New Jersey and Delaware.

“We are excited to team up with Avalon Flooring and for the opportunity to engage cutting-edge digital marketing execution with such a respected local company” said Patrick McKenna, Partner and CEO at DMi Partners. “We work with industry-leading brands who share similar values and have clear, ambitious goals in mind. We’re proud Avalon selected us and we are confident that DMi can deliver the outcomes they are looking to achieve.”

Avalon Flooring joins a growing list of Philadelphia area clients represented by DMi Partners, including other major regional brands like Mitchell & Ness and Rastelli’s.

About DMi Partners

DMi Partners is a full-service digital marketing agency headquartered in Philadelphia. With 16 years of providing growth solutions for our clients, DMi has excelled in managing cost-effective, high quality digital marketing campaigns. DMi operates as an end-to-end email marketing agency, with a focus on engagement, reporting and analytics for its partners. DMi also provides best in class services as an affiliate management agency to help brands navigate affiliate marketing by providing program consulting, strategy, and execution. DMi has a proven track record of success scaling programs for our advertisers and keeping them one step ahead of their competition. If you’re interested in learning more please contact

About Avalon Flooring

Avalon Flooring is a premier flooring and window treatment company that serves both retail and professional building customers in their 15 retail showrooms in Pennsylvania, New Jersey and Delaware. Started in 1958 by John Millar, the brand is now one of the top ten specialty retailers in the U.S. The stores offer a large selection of options including carpet, tile, hardwood, laminate, vinyl, bathroom vanities, natural stone, custom window treatments and area rugs. Customers also receive design and estimate services as well as installation options. Find more information at