Deliver meaningful outcomes for key clients through strong leadership and hands-on program execution. This person will drive strategic and tactical aspects of media relations, content marketing and other PR functions. The SAE will manage the people and processes required to produce measurable PR results for 2-3 Broadpath clients.
QUALIFICATIONS
- Minimum of four years of experience working with technology clients at a PR firm (some portion of that time doing PR from inside a technology company will be considered)
- Proven ability to deliver quality media and analyst coverage on technical topics (insightful story development, persuasive press release and pitch writing, tenacious pitching skills, contributed article writing…)
- No less than four years writing on technology and/or innovation topics
- Proven expertise in content creation including case studies, papers, blog posts, email content and social posts
- Experience managing a PR program within a budget and motivating an account team to deliver successful business outcomes for clients
- Commitment to growing with Broadpath to insure a long-term relationship with our company and our clients
- Intellectually curiosity and passionate about technology and innovation
RESPONSIBILITIES
- Personally contribute to superior program strategy, deliverables and outcomes
- Serve as a valued strategic advisor to your Broadpath clients
- Manage the people and processes required to deliver meaningful results to Broadpath clients
- Manage the client relationship and day-to-day program execution by the team
- Identify relevant media, bloggers and analysts based on subject matter knowledge and existing relationships with those covering technology topics
- Secure coverage with writers and bloggers writing for top tier business, industry and /or consumer publications
- Write press releases, contributed articles and compelling pitches
- Write blog posts, case studies, papers
- Drive strategic and tactical aspects of clients’ social media and social engagement
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