Although considered a long-time innovator in voice warehouse technology, Voxware was sitting a perceptual second or possibly third in its market. The leading competitor enjoyed a significantly larger share of voice and was invited to many more sales opportunities thanks in good part to intractable relationships with powerful industry partners.
A fresh management team and the industry’s first cloud-based voice product offered Voxware the opportunity to reposition and re-gain market share. Larger industry trends from SaaS adoption to the crush of direct delivery of e-commerce orders created the ideal environment for climbing back to its rightful position at the front of the market. But, could Voxware capitalize on the opportunity?